See you soon on Powertrafic .Recently, we explained to you the operation of the activity cards present on Google in the United States recently. The latter should soon come to settle on French territory if their test phase is conclusive in the eyes of the search engine. Today, we are more interested in the related searches of Google. Indeed, Internet users see them every day when they use Google, but do you really know what they are for? Related research First of all, it is important to know that the related searches are totally different from the search suggestions offered on Google. So what about related searches.

These are placed at the bottom of the SERP results page. They are represented in the form of clickable blue links and divided into two columns. On the contrary, search suggestions fax list are placed in the Google search bar when you fill in a query. Here is an example of related searches on the word "referencing" and an example of search suggestions on the same word: Example of related searches on the keyword "referencing" Example of related searches Example of a search suggestion on the keyword "referencing" Example of search suggestions Very often, the associated searches are based on our personal history.

Also, each person will have different associated searches on the same expression such as “referencing”. If you are browsing in private browsing, the associated searches cannot then be based on your personal history and will be offered "by default". What specifically are related searches used for? According to our research, the purpose of related searches is to help the Internet user in his research. Indeed, if the latter only types the word SEO, the search results may be very vague for the most part.