Beach volfigures that show why their product is the best. By creating ads or posts, they share knowledge, research results and statistics. The key to communicating like a Sage is gaining authority in the eyes of your audience. Brands that decide to do this must be sure that they present true, unquestionable information and that they serve their wisdom in a way understandable to customers. Sage style communication is usually carried out by large brands with an established position on the market, such as Google or the BBC.
They provide a lot of information that most recipients treat as proven, not requiring verification. leyball court In the case of Google, the mentoring aspect is also highly developed the whatsapp mobile number list company provides a lot of materials for free, thus educating its clients. This is a profit for the recipients, but even greater for the brand, which in this way consolidates its image of an expert. Who can build the image of the Sage Information services, companies creating educational materials, brands selling industry courses, schools.
Universities or people offering their services as consultants can be seen as the Sage. Jester Joy The name Jester may not have the best associations, but the very concept of communication that stands behind it is extremely attractive for brands. It is based on jokes, mockery of authorities and joy of life. Fool brands can sometimes teeter on the edge of what's appropriate and what's not, and joke about serious topics. However, they never have bad intentions there is no bitter cynicism or irony in them, but an uninhibited joy of life.