Trend Google reviews are key to local digital marketing success and real time local inventory is an important complement Greg Sterlingco founder of Nesr Media Google uses AI to better understand search queries and content. The search engine also uses a new AI algorithm to identify fake reviews. This serves to comply with the European DSA guidelines. But unfortunatelyreal reviews are often recorded as fraud. Local businesses have to be prepared for a certain proportion of their ratings to be lost through the AI filter. On the other handit only helps to generate more reviews. Trends in digital marketing for Digital marketing has developed rapidly in recent years. Web. with machine learningmetaver.
is just one example of the enormous leaps. And so far there is whatsapp mobile number list no end in sight to the development. But what changes can you expect this year We surveyed digital marketers and quickly uncovered a consensus about the hybrid customer experience. Customers want to switch seamlessly between online and offline channels. In addition local digital marketing strategies with which companies strengthen their physical locations are coming into focus. In our blog article we reveal the online marketing trends for. Trend Augmented RealityVirtual Reality and Artificial Intelligence indicate the direction in digital marketing in Florian H bnerfounder and managing director at Uberall More and more brands are using augmented reality for their appsdigital channels and online campaigns. Customers are only too happy to try out these features and experience an extended customer journey.
This can be donefor examplewith the virtual fitting of glasses or the translation of menus via Google Lens. Anyone who finds the most creative and intuitive application of new technologies in the coming year will set new standards and secure a long term competitive advantage. AR also sets standards for the hybrid customer experience. For exampleDouglas has developed an AI supported tool that analyzes the skin type of customers and suggests suitable products. Personalized customer experiences like these will become more common in the coming yearchanging the standards of digital marketing.