Remember, search engines want their users to find the most accurate information as easily as possible. This means that search engines may combine your synthetic The message here is that Google understands that users may have broad interests in topics that ultimately translate into a particular search intent. Pillar pages and topic clusters can help support this user journey. Displaying expertise, authority, and trust pillars page oozes authority. In Google's eyes, that's a big yes. Overall, the pillars of content help your business build (expertise, authority, and trust.
Think of your pillar pages and topic clusters as encyclopedias industry email list for your chosen topic. Pillar pages are content pages, and topic clusters are individual sections. Collectively, they have all the information a reader needs on the topic and its subtopics. Remember, search engines want their users to find the most accurate information as easily as possible. This means that search engines may combine your syntheticTopic clusters rank above competitor pages that offer little detail. The moral of the story: Google should reward you for delighting users. Types of Pillar Pages Generally, there are three main types of pillar pages: What is a pillar page For example, what is a ? Guides Pillar Pages such as our Hybrid Working Guide How To Pillar Pages such as.
How To Blog These are broad types of content. In some cases, your pillar pages will cross into different categories. For example, you could have a pillar page titled Our Marketing Guidelines, with links to specific subtopics and tips for writing friendly content. How to Create a Pillar Page Using Best Practices Learning how to create a pillar page will be a breeze with our step-by-step process. Plus, implementing pillar page content is easier with our online tools. Pillar page best practices. Choose the topic you want to rank for Each cluster requires a topic. However, you cannot pick any old topic and expect to rank for it. The most effective topics lie in the middle of the breadth range. What does it mean? So try to find a topic that's broad enough that you can write multiple blog posts on its subtopics, but not so broad that you can't write a comprehensive pillar page. For example, the topic of money is too broad for a pillar page.